Part 1 can be found out here.
Part 3 is here.
Please keep in mind that I’m trying to ensure this information is very easy to understand for anyone – from the greenest of newbees – folks who are new to all this talk about Google rankings. Hence I’ll discuss things in plain English almost all the time and any SEO type terms I’ll try to explain as I go along if that’s necessary for further clarity.
This is the easy part. There’s no aspect to this whole kaboodle that’s difficult. Although it may be tricky to source a product or product line that you can sell at a profit. Once that’s been decided, its all pretty much plain saling, believe it or not.
Fact of the matter is, my intentions are to aim this guide at people who have already sourced their product, and who are already selling on eBay, and want many more people to see their offerings. But this information is for anyone who has a healthy interest in making money with eBay regardless you’re already a seller or not.
So, the question is, how do we achieve the increased traffic to our eBay store by going out-with the boundaries of eBay’s search traffic alone? (i.e. the folks who are already on eBay and use eBay’s search system to locate products they are interested in).
What we do is to put our trust in Google and try to achieve rankings for relevant keywords that pertain to what we are trying to sell.
Let’s take an example here.
Say we want to sell coffee tables.
We decide to focus in (or “niche-down”) on “lift top coffee table” which has 4,400 global search volume in Google each month, and 3,600 local to US search each month.
Note: for anyone who does not know where to get these search stats, head on over to the Google AdWord Keyword Tool and insert your keyword phrase into the box near the top. Ensure you choose EXACT match phrase and not broad – have a look over on the left hand side and you’ll see check boxes for each – uncheck broad and check exact. Then just make sure you are searching in the right country – the default will be set to the US, is what I believe.
Using the Google AdWord Keyword Tool
Click on the image to make it larger
If you don’t already have an eBay store set up (the link takes you to a webpage about how to set up an eBay store for eBay dot com. Should you wish to set up an eBay store for another country, simply do a search for something like “how to set up an eBay store UK (or whichever country you prefer)), then you want to choose your eBay domain name to be something akin to your niche.
So, for example, in this case, something like www.ebay.com/coffee-table
There will be more information about how to choose your store name URL within the “how to set up your eBay store” guide mentioned in the above paragraph.
As long as you manage to get the domain name niche-focused, it doesn’t matter much about anything else. Its more about providing a tag to your store so that folks who search in Google can identify what your store is selling.
Once we’ve decided on our product and set up our eBay store, the next question is…
how do we get folks to find our eBay store in a Google search?
Obviously we need to rank highly in search for our chosen terms or else we’ll be as dead as the proverbial duck in the proverbial pond. And if this thought makes you all worried and upset, then don’t be. Its actually very easy and I’ll show you how to do it as we progress.
The “trick” about getting Google rankings is mainly about obtaining backlinks to your website.
Now I’m not going to delve under the bonnet here other than to say what I just did. If I start trying to explain the ins and the outs of ranking in Google, well – it gets complicated.
If you really want to learn about all that, then simply buy my eBook which is showing at the top right hand side of this website (click on the image of the eBook). If that’s not an out and out sales pitch, then I don’t know what is!
The beauty of trying to rank an eBay store in Google is that you can throw all sorts of links at it and yet Google will not dump your store down the rankings. You cannot do that with a fresh private domain website. If you go a little strong with the backlinking on a fresh domain, you’ll probably be dumped fast. And that would spell a big bye bye to your business in Google.
Now, I could provide some examples as to what I managed to achieve within my own experiments which I’ve been conducting over the past few months just to make sure that these methods do actually work. However, I’m not at liberty to disclose anything about the stores themselves since I don’t own the stores. They are owned and run by colleagues of mine, and I don’t think they’d be too happy if I were to divulge their niche focus.
But let’s put it this way. I achieved some top ten rankings within 2 weeks of setting out. Some of my other keyword phrases however have taken a lot longer to rank. But that’s not nearly as important as this is…
You can throw any old rubbishy backlinks and any amount of them at an eBay store and Google will still happily move your store up the rankings.
Let me say that again because this is the crux of the whole system…
You can backlink to an eBay store in any way you like (providing you use the keyword terms you want to rank for in Google as your backlinking anchor text) and Google will be happy to oblige and push your rankings upwards in the search results.
And that ladies and gents is the beauty of using this system!
At this point, I want to divulge which services I actually used to achieve the eBay store rankings I worked on in my experiment.
However, do keep in mind that in the early weeks this was all about testing the waters, so to speak. Therefore, I had to take things fairly slowly for fear that Google would choose to dump my rankings due to over-zealous backlinking. As previously mentioned however, Google did not dump the rankings – very far from it!
Just before I list the services I used, let me explain that you don’t have to bother about all this. Its a little bit fiddly keeping a record of what you’ve done in terms of backlinking and there’s a far easier way than this.
That said, what I’ve done here is to highlight the single service that you need to use to rank your own eBay store in Google. You only need one backlinking service and not all those I’ve listed. This list is merely for reference.
Backlinking Services Used With Pricing
Note: Keep in mind that Fiverr.com services in particular do come and go, so if you try to use the same services that I did, they may or may not be still available. It matters not. There are plenty of Fiverr.com backlinking services that can be used for our purposes.
Service one – a Warrior Forum Service
$57.00 for each URL.
Second service – A Fiverr.com offering:
Third service – A Fiverr.com offering:
Fourth service – A Fiverr.com service:
$10 since I also used a Fiverr article spinning service (this spinning service is excellent value for money – best spinning service I’ve found on Fiverr by far!)
Fifth service – A Warrior Forum offering again:
Now for the piece de resistance service. This is the only one that’s really required and you don’t need to bother about all of those above (other than the article spinning one if you need some article spins and you prefer not to do that yourself…
And here’s a review I did of Backlinks Genie in case you are not familiar with it… Backlinks Genie Review.
Now, its important to note that Backlinks Genie provides 3 different service tiers.
There’s a 10 bucks a month service, which is obviously very basic but is good to play around with and get a feel for what the tool is capable of.
Then there’s the mid-level service at 67 bucks a month. That’s perfectly adequate for our needs.
And then there’s the high end service which is very powerful stuff and that’s priced at $137 a month. This is not required unless you really want to shift your rankings very quickly in an upwards fashion.
I think it wise to leave it here for now since, if you are new to all this, the information here may be somewhat over-whelming.
If you are over-whelmed and confused by some of what I’ve discussed then here’s what I’m willing to do for you.
I don’t currently offer a coaching service although I have coached clients in the past. But for this specific purpose, I’m willing to offer my coaching services at a real knock down price of $50 for 2 hours. Coaching can be carried out on Skype or via email.
If you are interested in taking one of my eBay store ranking coaching sessions, simply email me at email@example.com and we’ll sort something out which suits us both.
Tomorrow, I’ll be discussing the over-all costs involved in pursuing this money-making venture. In all, its very affordable, but you need to ensure you have a viable product to sell in the first place. That’s what ultimate success will depend on, nothing more, nothing less.