I’d like to introduce Sunil to you in this guest post on JosephArchibald.com about how to use Google Images effectively to drive visitors to your website – be it a blog or other type of site. Sunil began his online career by selling eBay products – his first “biggie” sale was of a Wolverine (X-Men) helmet way back in 2002, where he sold it for over $400!
Also be sure to read his bio at the end of the article – he’s managed to gain a huge amount of success online, so he’s surely one we can all learn a whole lot from!
Many bloggers and internet marketers get so tied up with on-page search engine optimization (SEO) and off page internet marketing that they fail to consider one of the best ways to drive organic traffic to their websites and blogs – the use of the Google Images search engine.
Google Images is the largest image based search engine used today on the internet, and in-spite of using the engine for personal browsing purposes, it slips the mind of many marketers that the engine can be used to drive hoards of traffic to their sites if used appropriately.
Google Images is particularly effective if you have a niche that is heavily driven by a product or topic that readers like to visualize. For example, one of my niche websites is about the impact of a raw dog food diet on dogs.
For this website, Google Images brings in roughly a sixth of the website’s traffic because readers often want to visualize the impact of this kind of diet on a dog’s fur or teeth. Others want to see what the food looks like. Similarly, any other topic that brings about the urge to visualize in the reader has just as much traffic potential resulting from images.
I first discovered this way to drive traffic to my website by accident when I happened to check my traffic sources (referrers) one day. When I realized the potential, I went back to the rest of my niche websites and added at least one relevant image to each content page.
Notice the word relevant. This is particularly important today in a post Google Panda update world, where content relevance and congruency matters more than ever before. Even search engines love the use of relevant images on websites. How many times have you seen images displayed in Google search engine listings?
Critical Things to Keep in Mind
There are three important things to keep in mind when utilizing images on your site.
First, ensure that the images contain the appropriate “Alt Tags”. These tags are your image’s label, or title. It is how search engines will recognize what your image is. Ensure that this tag is relevant to your site, specifically the page on which you plan on posting it. Further, ensure that the actual image file is titled with keywords that are relevant (example: keyword.jpg or keyword-keyword2.jpg).
For example, on my website about raw dog food, if I were to post a picture on the page discussing raw dog food recipes, I will…
1) fill in the Alt Tag with the phrase “raw dog food recipes” somewhere in it, and
2) title the actual image file raw-dog-food-recipes.jpg or something along those lines.
The second important thing to keep in mind is to optimize the images as much as possible prior to uploading them. By optimizing I mean cropping and compressing specifically for webpages. This is an option that is typically available in most image editing programs. Optimizing images ensures fast download speed. You don’t want your SEO initiatives to impede on your site’s upload speed.
Finally, as you will notice on my website, give your visitors an opportunity to opt in to your sales funnel (if you have one). Few things are more unfortunate for an internet marketer than having a brand spanking new visitor come to your website and leave without you having the opportunity to capture their email ID. Notice I have highlighted red colored text above my newsletter opt in? Do what you must to attract visitor attention to your opt in funnel. This should be on every page of your niche site.
If you are not yet leveraging Google Images to drive traffic to your site, try it now, let it soak in for a bit and monitor the results.
Have I missed a critical step that you feel needs to be considered?
If you are already using this on-page SEO strategy to drive organic traffic to your site, tell us about how you use it and what kind of results you are seeing from it?
All the best,
Sunil owns over a dozen profitable niche websites and is the author of “How to Go from $0 to $1,000 a month in Passive and Residual Income in Under 180 Days All in Your Spare Time”, a FREE report you can download instantly from his Extra Money Blog, where he discusses how to create multiple streams of passive and residual income, entrepreneurship, internet marketing, blogging and personal finance. In 2007, he sold his ecommerce website for $250,000 to a top Ebay Power Seller and since then has sold several niche sites for five figures each. You can read more about him and his work on his blog.