Straight up – I’m discussing the very recent findings of Jon Leger, who carried out a fairly extensive and very recent study of how exact match domain names are faring in Google search – post Panda, post Penguin, and post any other Google algorithm updates that few of us are aware of.
Apologies for the lack of images in this post. The post is not overly appropriate to using images, really. Or maybe I’m just gettin’ lazy
Now, if you’ve been working in SEO – with the main focus being Google search – for any length of time, then you will already know that Google provide a bias to exact match domain names. If you don’t know what an exact match domain name is, you can read about it here…
What is an exact match domain name?
Well, as it turns out, post the Penguin algorithm update by Google which was rolled out towards the end of April, exact match domain names (let’s call them EMD’s) are ranking very nicely indeed in Google’s search!
But, Jon took this research further and assessed a number of EMD’s that had high rankings in Google for their exact match keyword phrase and found that not only are they still ranking very well, but many of those that are ranking have an inordinate amount of exact match keyword anchor text linking to the site’s homepage.
In fact, some EMD’s he found that were ranking in Google’s top ten for their related keyword phrase had as much as 100% of their backlinks containing the exact match keyword phrase to the homepage.









Do You Worry About the Quality of Your Backlinks?
I read something today online about quality of links and what works and what does not work and what have you, and I gotta say that I like the attitude here – a lot!
What the chap was saying was along these lines.
Its all very well to read about what sort of backlinks are real good quality and which ones are trash. And its all very well to read from the guru SEO’er that what works right now in that you can obtain real hot Google rankings will NOT WORK TOMORROW. And quite frankly, I don’t give a s..t (sorry about that, but its too true, because nor do I!).
.
My philosophy whilst doing the Warrior Forum Challenge was to utilize quality backlinks and you will be blessed for doing so by Google. And I still advocate that, but I also think that if you want to mix it up that much more, then by all means get rubbishy links too. Oh and ouch, do pardon me!
What do I mean by rubbishy links as opposed to traditional and quality links?
[Read more...]