Straight up – I’m discussing the very recent findings of Jon Leger, who carried out a fairly extensive and very recent study of how exact match domain names are faring in Google search – post Panda, post Penguin, and post any other Google algorithm updates that few of us are aware of.
Apologies for the lack of images in this post. The post is not overly appropriate to using images, really. Or maybe I’m just gettin’ lazy
Now, if you’ve been working in SEO – with the main focus being Google search – for any length of time, then you will already know that Google provide a bias to exact match domain names. If you don’t know what an exact match domain name is, you can read about it here…
Well, as it turns out, post the Penguin algorithm update by Google which was rolled out towards the end of April, exact match domain names (let’s call them EMD’s) are ranking very nicely indeed in Google’s search!
But, Jon took this research further and assessed a number of EMD’s that had high rankings in Google for their exact match keyword phrase and found that not only are they still ranking very well, but many of those that are ranking have an inordinate amount of exact match keyword anchor text linking to the site’s homepage.
In fact, some EMD’s he found that were ranking in Google’s top ten for their related keyword phrase had as much as 100% of their backlinks containing the exact match keyword phrase to the homepage.