You may, or may not remember my little experiment thing I was going to carry out with regards to ranking for my own name. That was about 5 weeks ago now. Well, I checked the rankings for “Joseph Archibald” in Scroogle Scraper and voila! its now sitting in second place. And top is once again my ezinearticles account.
What did I do to achieve this second place ranking?
Erm, not much. I added in about 10 links in all and did some on-page SEO stuff, and that’s it. It was ranking at 72nd position about 5 weeks ago. Then a week later it went up to around 40th. And I’ve been checking it on and off and seemed to be sticking around about 30 – 34th position in Google. But here we are, finally up to 2nd position.
What does this tell you?
Oh heck, I’m being outranked in Google SERPS for my own name! :->
I had a quick look in Scroogle for my own name (Joseph Archibald) after seeing that there had been a few clicks for searches in Google for this SEO Tips blog via my name (I used that cool SEO Power plugin that I mentioned the other day).
Geeez… I’ve been ranking in top spot for well over a year via my ezinearticles.com account and now I see I’m relegated to numero 2. Well, we cannot have this!
Its a .edu domain in 1st place and a .edu in 3rd place with a couple of LinkedIn domains in the places just below.
Affordable SEO Tips blog is ranking in 6th for “Joseph Archibald” – and note that there is no “Joseph Archibald” in either domain name, in Meta, or in title! (that should now go higher as I’ve just on-paged this blog for my own name – as you can see from the link just above! I’ll have to check it is actually do-follow once posted up).
In 9th is my Warrior Forum eBook with my name in title, in Meta and in the URI.
Don’t worry, the title is just to get you interested. On-page is not the be-all and end-all to ranking, as we all know now. Nevertheless, there are a number of pointers that we can all work with, which will – or could in actual fact do wonders.
I just made a long winded comment on Tia’s blog (what’s new there then – almost all my comments are loooonggggg winded!) about a few seemingly small SEO details – on-page SEO stuff. But in fact, they are important. I don’t believe I’ve discussed this on my own blog, or at least not everything, so here it comes…
Spam is getting annoying on the SEO tips blog, so I gotta get myself a new plugin to deal with it.
1. Firstly, try to ensure your post titles are no longer than 70 characters or else in Google you’ll get this happening when people find your web page in a web search…
Did you miss that?
Okay, let’s say your post title (like some of mine I bet!) is 80 characters long. And let’s say that characters 60 to 70 are like this…
See what I mean now?
I’ve been toying with whether to post up about this but I will…
This thing about exact match domains that’s all the rage right now. I’ve had a pop at it before and kinda proved it too with the Twilight posterz site (hardly conclusive with that site though as the two keyword phrases I am ranking well for are both (almost) within the domain name).
But again, let me clarify my own take on this.
Getting an exact match is good, no doubt. The amount of times you see some whipper snapper site in the top 10 in Google in among sites that are PR3 – 7, in among 8 year old domains, in among sites that have backlinks in the thousands. And all because its an exact match domain can it suddenly rank high among that powerful competition.
Often that exact match has no PR or PR0 is common, has few backlinks showing in Yahoo! Search Engine, has no domain maturity, and when you actually look at the site quite often its like a couple of pages chucked together by some IM’er who has obviously no interest in the subject nor could care less about the quality of info on offer here.
Now sorry (no, I’m not sorry!!) but Google you are totally out of order by doing this!! This is not offering best value to the searcher – not by a country mile! So get your act together please – you are doing yourself and us web searchers a total disservice here!
Yes, this whole thing about exact matches is a big “problem” now.
Well no, not a big problem but you know what I mean… its more and more tricky to find exact exacts!
Exacts are easier to rank no doubt about it. Goog seems to love them more and more, which is not really so good for us SEO ers and IM ers cos we get paranoid, utterly!
So, I shake that about a bit and put my own little twist in there so I have no issues in finding a very close match to the exact, exact. I can’t be doing with spending 6 hours to find a great exact match.
In fact, no, the site is not getting such great traffic (yet) and in part for reasons spoken about earlier – my own fault, really. But then this Challenge was about ranking the site (web page or pages) for a fairly tough keyword phrase (or maybe phrases) and not focused on income or traffic generation either, really.
Funnily enough, some folks do search for “posters” with a “z” on the end. I think I would too, for fun!
If you wanna read some of the points I made today Catherine then there are some very important pointers in what to watch out for when choosing your domain.
Other than that, as mentioned before, make sure you get yourself a “buyer” type of keyword – put your own mind in the place of the searcher who is looking to buy a product or a service.
Further, if you are thinking about producing a larger site, you may well benefit all the more by choosing a niche that you are passionate about.
Unless you are going to outsource a lot of the work – the writing, the backlinking, then it makes a lot of sense to focus on something that you have a real interest in. Otherwise you are simply stacking the odds more against you succeeding in the mid to longer term.
Other things can be added in of course when deciding on a great domain name to choose. But then so much of it is within this somewhat vast thread, so it would take a bit of tweaking out. (eBook coming out soon!).
Hope this helps Catherine, in making things that much clearer for you. I know domain name choice can be a massive stumbling block. And to be honest, even those who are very highly experienced in this game get that wrong too. But they keep on keepin on, and that’s where the money’s at!