7 Top Bloggers Tips on How to Create and Grow a Successful Blog

 

This is a guest post from Sandra Miller who is a tech writer from Brooklyn.

 

The number of active bloggers on the Internet is increasing each day – it is one of the latest trends in the social media world also. In fact, blogging is becoming an essential part of any social media strategy. If you aren’t quite sure what to write about, how often to publish your blog posts, or how to grow a network of people that will find and follow your work, don’t worry, you’re not alone!

Here are seven tips to help you with your blogging from top bloggers and social media experts with solid networks of fans and followers and tens of thousands of blog subscribers who regularly read their posts:

 

.
Measure the Progress of your Blog

.
Jay Baer, the founder of Convince and Convert, says that if you are blogging for business purposes you must set some goals your blog should achieve. Without these success metrics it wouldn’t be even fun to write. In fact, it can be quite lonely if you don’t know who are your readers, or if they even care for what you say.

There’s a truly great variety of different metrics you can apply to gauge the progress of your blog and selecting the ones that are most relevant to your blog’s goals is an imperative.

.
At the very beginning it is important to be completely clear with why you are blogging and to understand the core business rationale behind your blogging initiative. In most cases, there are three main reasons:

Content, when bloggers pay great attention to how well their blog is optimized for the search engines to notice and recommend its content and drive traffic to it, including targeted keywords and creating important content strategies to help them increase the number of regular readers. If this is your scenario, you should focus on the search traffic.

.
Business, when there are financial goals the blog should achieve. Here it’s not about the traffic solely, but about converting that traffic into sales. The traffic from the blog should be transferred to some other web destination which usually is the corporate website or some lead form the visitors should fill in. The metric you should apply here are conversions and leads.

.
Community, when the purpose of blogging is to interact with other bloggers and supporters of a certain community. The focus here should be on some social outputs.

.
Select success metrics that match based on your main reason for blogging.

 

.
Pursue Opportunities for Guest Blogging

.
Bloggers can get great online exposure if they engage into guest blogging and blog for other people. According to Rich Brooks, the president of Flyte New Media, you should find the influential bloggers in your related niches, read their posts and get involved with intelligent and thoughtful comments that bring value. You’ll not only get links back to your blog, but if you are interesting enough you might also open some guest blogging opportunities for you in the near future.

.
The content that you publish on your blog or as a guest blogger must be unique. Duplicates are not well received by the search engines algorithms, and after the Panda update such content can really hurt all your blogging efforts.

There are number of tools you can use to protect your work from stealing and to make sure your blog posts are completely original, and there is a great free plagiarism checker you can look into.

 

.
Change the Way You Look at Business Blogging

.
Business blog writers often complain how they don’t have enough time or don’t know what to write about on their blogs. But experts say that here it’s not only about writing – this is one of the best and most powerful marketing tools you can use to distribute your message to a wider audience.

Here’s what Denise Wakeman, the founder of The Blog Squad, recommends for you to move away from that negative mode of thinking and schedule a writing time that won’t get lost between all the other activities in your busy day or week:

.
•    Set the writing time in your calendar as busy;

 

•    Plan the topics you’ll write about in advance. You can make an editorial calendar for your content where you’ll write down the titles one to three months in advance;

 

•    Make a list of minimum five subjects you can cover for each of your blog’s categories that are related to your business, brand, products or services you provide;

 

•    Each time you have an idea, or see some something interesting you might want to work through, write it into your editorial calendar. When the time for writing comes you’ll have many topics to start from.

 

.
Include Keywords in Your Blog Titles and Posts

.
It’s easy to write about whatever subject springs to your mind, but Rob Birgfeld from SmartBrief says you should focus on your top-producing keywords extracted from your search data since they are the secret sauce to a successful business blog.

You can select ten of the most important keywords and phrases for your business goals and then write some compelling content about each one, scattering them throughout the blog posts together with their synonyms.

The important keywords should also be included in the titles and in the selected tags. If you keep to such a keyword-driven blogging strategy you’ll not only build and plan a great editorial calendar, but it’ll also help you reach your blog’s goals employing proven search engine marketing data.

 

.
Find and Interview the Best in Your Industry

.
If you get a videographer and visit some bigger event in your industry to interview the best, most respected and successful people, you’ll have tons of content you can publish on your blog in the following months. Social Media Examiner’s founder Michael Stelzner also says there’s a great chance these big names will share your videos with their networks of fans and followers, driving new visitors and more traffic to your blog.

 

.
Create Persuasive Calls to Action

.
It’s great that you have all that funny anecdotes, provocative insights, top ten lists, analysis and case studies on your blog, but where is the call to action? What steps should the visitor take after landing on your blog? He was probably Googleing for something and ended up reading your latest post on the subject. He may even not know this is a blog, but the fact is you got his attention.

Shouldn’t you use this opportunity to market your product or service at the exact moment your potential customer needs it, and isn’t even aware you are selling? Debbie Weil, founder of Social Media Insights Blog suggests adding some persuasive calls to action on your blog like Sign up for our e-newsletter, Download our e-book, Ask us a question, or Follow us on Twitter.

 

.
If Video Blogging, Forget about Acting

.
David Garland, author of Smarter, Faster, Cheaper and founder of The Rise to the Top, says to forget about acting if you are making video blogs. Your readers want to see the real you; they don’t want you to pretend to be someone you are not.

To overcome this “fear of the lens” you can invite someone you feel very comfortable with to ask you a question that you’ll answer simply. Then ask this person to hold the camera and record you doing the same. You should repeat this until you are completely satisfied. Try imagine you are looking at this close person of yours, instead of the camera lens when speaking – you’ll notice the difference immediately.

 

 

The New Project – Have I Earned a Million Yet?

Recipe For Butternut Squash Soup The New Project   Have I Earned a Million Yet?

Vegetarian Butternut Squash Soup by FatsoInTheKitchen.com – it tasted incredible, by the way! icon smile The New Project   Have I Earned a Million Yet?

.

Oh how I wish!!

I finally got online this morning after another dumb-ass power outage of almost six hours duration. Normally I’d be a bit fuming hot, but in the circumstances I was kinda glad to get a rest from my daily work regimen. I’m currently suffering from some sort of virus, which is not pleasant and makes me feel all dozy and dreary.

Anyhow, one thing that I did notice as soon as I did manage to get back online (other than the heap of emails in my accounts) was a sudden traffic spike on my new project site. Why so?

I finally got around to feeding some images onto FoodGawker and three other cooking-type image hosting sites. To be honest, I had my doubts that I’d get any of them accepted at all. You know how it is when you do something that’s new to you – you often feel hesitant about thinking positively.

 

 

Google, How You Continue to Disappoint Me!

One disappointment I’ve experienced with the site thus far is GOOGLE. That darn monolith!

For sure, they’ve been (slowly) but surely indexing my pages and posts and categories etc., but what they are NOT doing is ranking anything much.

Damn nuisance so it is! I suspect they’ve placed my posts and pages in the supplementals. It’s almost like the site’s been given a ranking penalty, for what reason I have NO idea! It’s a damn nuisance!

After all, I’ve been relying on the graces of Google to afford me some early visitors to the site and I’ve been targeting quite a number of low-key keywords in order to gain some early-days leverage. But to no avail.

My concern now is – will Google ever see fit to rank my webpages in search, or is my site going to be entirely foresaken?

 

 

Google Images

There is one thing however, and that is I am relying on Google Images to pick up my site’s glossies and hope to see a goodly amount of visitors via that. For sure, I don’t expect Google Image type-traffic to generate me much income, if any at all, but it all helps to gain site popularity over time. If I’m providing super-duper quality content on a regular basis, then I’ll surely get a name for myself as a true bona-fide fatso in the kitchen icon smile The New Project   Have I Earned a Million Yet?

Now, back to the traffic spike.

 

 

The Traffic Spike From the Food Image Hosting Sites

Admittedly, I did not monetize the site with AdSense (yet).

Some of you must be wondering why I’m writing this blog post and not monetizing with AdSense right this moment. Good question! Nevertheless, I need to do a little bit of research on that to figure out best practice in terms of ad placement. For sure, it’s all about trial and error, but if I can get a good start, so much da better!

Otherwise however, even though I’ve had around almost 350 unique visitors (see the Statcounter image just below) in the previous… erm… 18 hours I think (since the first image went live on FoodGawker), there’s been no sales. That’s a very good surge of traffic to a site that is a mere 18 days old, I’m sure you would agree. And that provides me with quite a bit of “food” for thought because a regular good-sized traffic surge can offer a reasonable amount of potential to almost any website.

 

2013 01 12 1549 The New Project   Have I Earned a Million Yet?

FatsoInTheKitchen Traffic Spike

 

 

My income from the site after it being live for those 18 days still stands at nil. Good going Joseph!

However, the only way I’ve monetized the site thus far is by way of some tools and stuff like that which pertain to those who are intent on setting up their own cooking blog. It’s not at all cuisine-focused monetization, so I can hardly expect stuff to be flying off the shelves and my bank account to be overflowing with greenbacks (as much as I’d welcome it!).

Furthermore, the way I see it is this. As I build up a “momentum” on the Food Gawkers (Alexa ranking for Food Gawker is some 10,000, so we are talking about an intensely strong website to be garnering patronage from!) and a few of the other foodie-type niche blogs that support foodie-type images, I’ll hopefully begin to get the rep of being a trusted “advisor”. Perhaps not entirely in terms of how to cook up a fantastic lump of roast beef (I am vegetarian after all icon smile The New Project   Have I Earned a Million Yet? ), but in terms of how to make some extra cash online from your blog if you are a foodie-type lover and you wish to embrace the online world for all it’s worth (and it’s worth a whole lot, I may add!).

One interesting point to note (I would say that the word “interesting” is a poor choice here) is that although there’s been a good-sized flow of visitors to the site over the past number of hours, there’s been NO comments, nor has there been a single Facebook Like, or Tweet.

Erm… well, okay, I’ll put that down to the fact that nobody knows me in this niche as of yet. But that’s not exactly the flying start I was looking for! This is exactly why I have a strong preference for visitors who find your webpages in Google search – they tend to be more interactive early on, and that interaction can be the difference between carrying on with a project wholeheartedly and giving up in vain because there’s little to no social feedback.

 

 

One of the KEY Points to Online Success in 2013 and Beyond

Yeah, I just read a report about a chappie (it was in fact Darren Rouse of ProBlogger.net and the link to the article is at the base of this blog post) who’s ‘relatively’ suddenly found himself doing extraordinarily well via affiliation for Amazon (thanks Paul M for letting me know about the article). Up until last year he’d done pretty well, but suddenly his income is streets ahead of where it was in a previous life. Why so?

His answer is that apart from seeing more visitors to his site (the Camera website, that is), many of whom do not convert to sale if they are first-timers. Apart from seeing more traffic to his site, he’s been intent on “getting to know” his potential customers and focusing more on their BUYING needs.

You see, what this guy (Darren) does oh so differently to the vast majority of other Amazon affiliate income wannabeeeees (me included!) is that he’s very much in touch with his website’s visitors needs.

He blogs about the products. He does NOT merely throw up some clinical review type thing and wait for the sales to arrive. Nope. And it’s the RETURN visitors who are the ones who do the buying, not the first-timers who’ve found the site via Google search (etc).

I suspect that this will be key to success as we progress through 2013 and beyond. It’s much more about trust online than it ever was previously. Gain the trust of your site’s visitors and BINGO! You’re quids in without a doubt!

More to come as I progress. I sense I’ll be seeing an income of 5 grand per month before the year’s out, from fatsointhekitchen.com  icon smile The New Project   Have I Earned a Million Yet?

Link to the article on ProBlogger.net

 

 

The New Project for 2013 (and beyond)

Depositphotos 2226099 s The New Project for 2013 (and beyond)

.

I’m finding that residing in the Philippines is certainly an experience which is not bereft of a variety of trials and tribulations. Power cuts left, right, and center. Internet connection going AWOL for hours on end. The amount of times I’ve lost work in the previous five months since I’ve been here in Lapu Lapu…

Anyways, we must be thankful for the good things and try not to focus on the bad – so I keep telling myself.

Hang on a mo mo – I best back up my work!

 

The New Project

My new project for 2013… and I’m sincerely hoping it’s going to be the start of the best work I’ve ever done, both online and off!

Fact is that this may turn out to be a series of projects, depending on how successful the first one is.

As I mentioned in a previous post, I took some inspiration from Pat Flynn’s podcast series whereby he interviews/ talks to a variety of folks who are successful within niches OTHER THAN the make-money-online thing. So, thanks to Pat for that!

Otherwise though, I still insist that to be successful at blogging, or at creating a personalized website in a diary-type format if you will (erm, I guess that is a weblog), you have to have a passion for the subject matter. Agreed?

Until recently, I’ve not been aware of any personal passions other than erm… make-money-online. But although I proclaimed a few months ago that I was tiring of that challenge, I think I was just kidding myself about that. Thusly, if I can take a new angle, then all the better. A successful life online is not all about SEO and Goole now, is it.

 

 

Food Comparisons and the Reason for my New Project

And I do indeed have a new angle!

How did this come about? After all, as I say, I wasn’t aware of any passions outside of the online marketing thing.

Well, living in Cebu, Philippines has forced me to grasp hold of a new “hobby”.

There’s a number of things I miss a lot about Malaysia (oddly, there are very FEW things I miss about the UK!!), and one of the uppermost is food! The food in Malaysia is awesomely fantastic, even for a vegetarian, whereas I’ve found the food in the Philippines to be lacking in almost every department you can imagine.

Supermarkets are actually pretty good, even though of course there are items that you crave for that you’ll never see on the supermarket shelves. In fact, it’s more than the food – it’s the whole eating experience. Nevertheless, to compensate to some extent, why not cook much more at home? Makes some sense, right? I really don’t enjoy washing dishes, but when needs must…

Food is a comfort thing, and I suspect because I miss Malaysia so much I’m seeking some refuge in good food. Well, as mentioned, I appear to be on a losing battle unless I harness my own culinary powers for once in my life.

Sampan2 The New Project for 2013 (and beyond)

Sampan on South China Sea, Malaysia

 

Living in Asia has really nurtured my love affair with the foods of the world. I can sit in front of the television for half the day watching cooking programs, which is cool because I can also become more familiar with the foods in both South and North America. And yes they do sell stuff like Tacos and Nachos in the supermarkets here in central Philippines, which is great!

Further however, having a child on its way makes me want to improve my own culinary abilities. For sure, it will be a while before little kiddie will be sitting with us at the dining table enjoying his or her food. Nevertheless, it’s never too soon to begin to learn about how to best present food for young kids so that they will in fact actually eat it. I remember as a young child and I was forced to eat the bland stuff that my mother laid in front of me at meal times. I really don’t want that for my own child. Therefore, I can take it upon myself now to improve my mastery of being a more creative culinary expert.

Having said that, I’ll be working on the minimalist side of minimal. The house I stay in has gas, but there’s no oven. But then, that’s hardly unusual in this part of the world. Very many homes do not possess any cooking facilities other than a log fire outside the front door. Thus oven-focused cooking will not be part of my set-up. At least for now.

None of my places in Kuching had an oven either, other than a little bitty thing that was fine for heating up frozen French fries and cooking up some toasted bread, and nothing much more than that. But eating out in Kuching was an utter delight, where eating out here in Lapu Lapu is nothing to write home about to say the least of it!

What’s more, most of my culinary wares (plates, cutlery, and a variety of other accoutrements) I’ve left in Kuching and I had little to no intention of buying a whole bunch of new stuff yet – not at least until I’m more settled (truth be told, I’m not at all settled, but that’s just between you and I).

And one other thing – space in my new place is very much at a premium. The kitchen is so damp that mushrooms are growing out of the cupboard doors. The last time I lived in such a poorly maintained property was when I was a student some 25 years ago. Oh well, life goes on… Again, the relatively poor living conditions within my rented property pale in comparison to how  most people live in the Philippines, so I’m happy for the small mercy I’ve been shown in this life.

 

 

What are my intentions, and will my new project be of benefit to you?

Good question!

And yes, I think so. Even if you have little interest in cooking or are far from the best cook (I’m really not that good at cooking and probably never will be but that’s not at all the point), you can still learn from what I intend to do (the skills and knowledge will generally be transferable to other niches).

And there will be no-holds-barred either. I’ll be up front about everything I do and why I do it.

One of the main reasons. NO… The MAIN reason why people fail online is that they struggle to get visitors to their site/s. After that, the main problem is converting to sale.

Well, a cooking blog works a little differently to many other niche sites. For sure, Google can play a HUGE part, and I fully intend to make the most of that through the long tail ranking (currently that appears to be failing – Google are indexing my site, but I’ve achieved little to no decent search engine rankings). But then you’ve got sites like Pinterest with a massive Alexa ranking of 36 (and that’s constantly on the rise), thus reliance on the goodness of Google is diminshed rather nicely.

Apparently something like 70% of the images on Pinterest are cooking-related images. WOW! What if we can get a little slice of that pie?! I bet you we can! Not to say that the general punter from Pinterest is necessarily going to be our best customer, but you never know.

 

Pinterest The New Project for 2013 (and beyond)

 

 

And then there are websites that accept foodie images other than Pinterest. If you have a few successful submissions to those sites on a regular basis you can attract many thousands of unique vistors.

And then, there’s YouTube to consider. Should you be comfortable filming your culinary works, YouTube (and perhaps other video sites besides YouTube) no doubt will be a good friend.

 

 

Monetizing a Cooking Site

What about monetizing the site? How do you successfully monetize a cooking blog or website? That’s a question I always wondered about, but never actually knew the answer to.

Yup, good old AdSense does well with cooking niches. There’s a ton of affilite stuff that sells well in the cooking niche. And that includes eBooks too – it’s not just culinary bits and bobs from Amazon. And then there’s the option to advertise (via banners and the like) for other successful sites that lend themselves to the culinary niche, for which you can gain a very nice income too, providing your blog is gaining popularity.

As you develop your own skills in this niche, you can create eBooks yourself. Recipe books are massively popular on Kindle, but that’s just for starters (pardoning my pun).

 

 

In reality, although I want to pursue my love affair with food, at the same time, I also wish to pursue my love affair with making money online. After all, if it were not for that, I would never have been able to spend the years in South East Asia that I have. And although my life at the moment is a bit more of a trial (and arguably an ERROR) than I’d like it to be, I’m sure I can turn things around rather nicely. How about you join me on that journey starting today?

As it currently stands, on 3rd of January 2013, my cooking blog is nine days old. It’s not attracted a single visitor as far as I know (I’ve only just introduced Statcounter in order to keep track of my site’s visitor count). Thus it’s a freshly hatched site and it’s raring to go.

By all means watch from the sidelines as I grow the blog from strength to strength. I’ll be updating my blog here regularly with progress made (or otherwise). Or, if you like, why not join me on the journey? All the nuts and bolts of what you need to get underway are written up on the site (I’ve been very busy with it over the past week, but do pardon any “rough” areas since progress has been a little on the erratic side).

 

 

Finally

Finally for now, I did say that my intentions were to “follow through” on this project should it be successful. What do I mean by that?

Well, let’s face what is factual. If you can successfully achieve a solid monthly income from a food blog, what’s to stop you from entering other niches and using many of the same skill sets you learned in setting up and maintaining your food blog?

For sure, not all niches are going to fit the bill here, but I would be willing to bet there are a whole bunch that do! As far as I can see it right now, I’m thinking it may be possible to outsource the work for a food blog once its’ gained some measure of success. By doing so, you’re freed up to pursue other niches in a somewhat similar fashion, because you can rely on something of a passive income from the first project to see you through.

One step at a time is best, but it’s well worth keeping your ultimate goal in mind as you progress.

 

 

The URL?

The URL to my new blog?

http://FatsoInTheKitchen.com   icon wink The New Project for 2013 (and beyond)

 

9 Tips to Increase Engagement With Your Website Visitor

Keeping Visitors on Your Site for Longer 9 Tips to Increase Engagement With Your Website Visitor

 

This is a guest post from my friend Casey Dennison.

 

Keeping readers on your blog for a longer period of time can result in a lower bounce rate, an increase in subscribers, higher conversions and the potential for building an engaging community. Does this sound good to you? If so..

Here are 9 tips that can be used to increase your blogs page views.

 .

Tip #1. Install a Related Posts Plugin

Installing a plugin that displays related posts is an attention grabber. If I were a reader of your blog and happen to notice a list of links related to what I’ve just read, there’s a high chance that I’ll click through. WordPress has a ton of plugins that can do this for you; all you need to do is just install one. Here are some of my favorites:

.

Tip #2. Interlink Between Articles

[Read more...]

Freelance Writing Work – Update

Stuck in the Money Hole Freelance Writing Work   Update

Stuck in the Money Hole

 

Update on the previous post about the “experiment” regarding freelance writing, or – to be more exact – freelance blogging.

Well, as I write this, I’ve had my Warrior Forum advert live for almost 24 hours. And would you believe it but I’ve still not had a single enquiry.

I’m offering to write 500 word articles for 8 bucks. I mean – geez – this is embarrassing enough, but the fact that no one is interested in taking up my offer is even more embarrassing. Something has to be missing – either I’m missing the plot big time, or my intended audience are missing the plot big time. I suspect the latter, but then I’m biased icon wink Freelance Writing Work   Update

What does this tell you about the state of things in the internet marketing world? As a writer, if you are not willing to dip to 5 bucks or below for a 500 word article, then you really are going to struggle getting clients. That’s not always the case of course, but for IM type forums, its become so competitive in the service industries that it can be very tough to get a foothold.

Nevertheless, I’m not going to change the ad and I’m certainly NOT going to lower my price!

I’ll stick to it. Experience tells me that one thing often leads to another, which can then lead to another. So I’m happy to let this ad run and just see what comes of things. I’ll not invest the required 40 bucks to bump the ad either – I’ll just let it run…
 
 
 
 
Other than this though, I did land a couple of blog writing gigs simply through the blog post I wrote the other day. One is in the finance niche and the other is in the education niche. That’s good because I can utilize my writing for these blogs as a springboard to finding other work in more lucrative areas than the Warrior Forum would ever be.

That’s how this game works – networking is very important indeed. And I think if you have something of a portfolio of work to show, then you are generally streets ahead of the competition. Let’s see how things go…

 

Making Money Online SHOULD be Fun – Forget the Daily Slog!

More Money More Money 300x200 Making Money Online SHOULD be Fun   Forget the Daily Slog!Yesterday I took the day off from “work”. Well, no, not really. I replied to emails and did stuff like that, but instead of writing some posts for my new “niche” Amazon site (the mini-behemoth in the making, which is in fact the work of a jv partnership, and currently stands at 37 pages of content after 2 weeks) and instead of drumming up a new post for my blog here, I decided to do some intense research instead.

So I cranked up my Goog AdWords Kwd Tool and zapped in around a hundred keyword phrases over the space of about 8 hours and studied some niches to try to get insights into “my” online world.

Why would I do that?

Well, the longer I’m purely focused on the “make money online” niche, the more I’m missing out on doing something different.

After all, folks such as your good self don’t come here to read about sheep shearing in New Zealand, or about life in Kuching, Malaysia. The latter being more appropriate to my current situation in life than the former.

Occasionally I”m sure its interesting to you to read about what I do here in Kuching, but in the main, your purpose for coming to my blog is most probably to read about my thoughts on the subject of money making online.

Even to this day, a very large chunk of my traffic comes from the Warrior Forum (via the 40 Days Warrior Forum thread), and a large chunk of my traffic also comes over from Pat’s backlinking strategy that works post. And there’s a sizeable chunk of traffic that’s recently been coming from the AdSenseFlippers guys blog too.

[Read more...]